Your next defence contract starts with the people reading Quwa
790,000+ active users across Pakistan, South Asia, and the world's fastest-growing defence markets. They research procurement, track partnerships, and follow capability development. Put your brand where acquisition decisions begin.
Request the Media KitQuwa by the Numbers
The reach your campaign needs — already built
Data from Google Analytics and Search Console · January–December 2025
Geographic Reach
Your audience, country by country
Defence budgets are growing fastest outside the West. Quwa gives you direct access to the professionals and decision-makers in these markets.
User data from Google Analytics · January–December 2025
Your competitors are already reaching this audience.
The question is whether you are.
Who You Reach
Professionals who act on what they read
Quwa readers don't browse — they research. They track procurement cycles, evaluate platforms, and follow acquisition pipelines. Your ad reaches people in the middle of making decisions.
Industry & Government Decision-Makers
The people who write requirements documents, approve budgets, and select vendors.
- Defence OEM executives and business development leads
- Government procurement and acquisition officials
- Active and retired military officers
- Diplomats and defence attachés
- Consultancy and think-tank analysts
- Aerospace and defence journalists
Engaged Followers High Intent
Serious readers with deep domain knowledge who amplify your brand across their networks.
- Defence and military affairs followers
- Aviation, naval, and land systems enthusiasts
- Strategic studies students and researchers
- Diaspora professionals tracking regional developments
- Defence social media influencers and commentators
Advertising Formats
Five ways to put your brand in front of the right people
Display Advertising
Premium placements across high-traffic pages — leaderboard, sidebar, in-article, and mobile. Your brand visible during active research sessions.
Best for: Brand visibility and sustained awareness
Sponsored Content
Native articles written or reviewed by Quwa's editorial team. Your message delivered with the credibility our readers already trust.
Best for: Thought leadership and product positioning
Newsletter Sponsorship
Direct access to opted-in subscribers who read defence intelligence weekly. Primary sponsorship, banner placements, or dedicated sends.
Best for: Targeted reach and lead generation
Podcast Sponsorship
Host-read ads on Defence Uncut and Pulse Check, our semi-weekly deep-dive podcasts reaching engaged defence professionals.
Best for: Brand trust and executive-level reach
Trade Show & Exhibition Coverage
Sponsor Quwa's on-the-ground reporting from IDEAS, World Defense Show, DIMDEX, AUSA, and other major exhibitions. Your brand associated with the intelligence that shapes post-show decisions.
Best for: Event amplification and market positioning
Get Started
Request the media kit
Tell us about your campaign and we'll send the full media kit with rate card, audience data, and format specifications within 24 hours.